E-Trade is the first company to be granted an on-line investing seal of approval developed by the big U.S. and Canadian accountants trade groups.
The CPA WebTrust seal was developed by the American Institute of Certified Public Accountants and the Canadian Institute of Chartered Accountants to assure on-line investors of security and privacy. The trade groups license member firms to award it.
E-Trade hired Deloitte & Touche LLP to review its operations.
Deloitte granted the award to E-Trade last week and said it will monitor the operation to ensure compliance with the WebTrust criteria.