In its three-and-a-half years of existence, First Community Bank of East Tennessee has scrappily gobbled up 25% of its home county's deposit market share.

It still has a way to go before it can match First Union Corp.'s 40% share, but the bank's officials just ask for a little more time to chip away at their larger rival's stranglehold on this pocket of rural eastern Tennessee.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.