East West Bank, San Marino, Calif., promoted senior vice president and chief financial officer Julia Gouw to executive vice president and hired two former Great Western Bank officers.

Before Ms. Gouw joined the bank eight years ago, she was a senior audit manager at KPMG Peat Marwick in Los Angeles.

The $1.7 billion-asset bank hired Michael J. Newmyer to be retail sales planning director and Debra L. Hershman to be director of retail service and risk.

Mr. Newmyer, who is responsible for the bank's sales and product management, was an area sales manager at Great Western.

Ms. Hershman is in charge of managing operating risk and improving efficiencies and productivity in the branch network. At Great Western, she was an area customer service manager for Greater Los Angeles and central California.

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