401kDirect Inc., a provider of retirement plan administrative services for advisers, third-party administrators and plan sponsors, has launched an exchange-traded fund platform for retirement accounts.

The Campbell, Calif., company will provide ETFs to 401(k), 457 and 403(b) plans on the 401kDirect platform through the Mid Atlantic ETFxChange Program, which is managed by Mid Atlantic Trust Co., an independent provider of trust and custody services.

401kDirect, which introduced its platform Tuesday, has been providing its services for over 25 years.

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