Fidelity Investments on Monday named the head of its Canadian subsidiary to lead its drive to market mutual funds through U.S. banks, brokers, and other go-betweens.

Kevin J. Kelly, 42, was named president and chief executive officer of Fidelity Investments Institutional Services Co., a sales unit that houses more than one-fifth of the Boston-based company's $572 billion of assets. The bulk of Fidelity's assets are from direct sales to customers who pick funds without the help of advisers.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.