In a bid to become the leading on-line brokerage, Fidelity Investments relaunched its trading site on Monday with a slew of new services, a new brand name, and an advertising agreement with the Internet portal Lycos Inc.

The site, called Powerstreet, represents an attempt by the Boston-based mutual fund giant to move into the same league as on-line leaders such as Charles Schwab & Co. and E-Trade Group.

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