Fifth Third Bank, which made a name for itself in the credit card world three years ago with its Kroger MasterCard, now has a new program that it thinks can fly.

The Cincinnati-based bank is issuing the Plane & Pilot Visa card, a no- fee card aimed at 120,000 pilots who own their own planes. The card comes with a 10.25% interest rate through July, rising subsequently to prime plus 8.9%.

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