First Data Corp.'s card services group announced last week that it would rename its CES, Envoy, Nabanco, and Telemoney units First Data Merchant Services.

The card services group is based in Omaha, the parent company's hometown. First Data Merchant Services will have headquarters in Palo Alto, Calif., six major offices elsewhere in the country, and a sales force of 1,200 people.

Roger Peirce will oversee First Data Merchant Services as group president of the card services group's electronic funds services unit.

First Data Corp. is a leading provider of information and transaction processing services, including merchant and consumer payment services.

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