First Data Corp. has been marching into Europe to try to replicate its dominance in U.S. card processing, but the going has been rough.

The Atlanta company, which recently renamed its European subsidiary First Data Europe to mark what it hopes will be a fresh start for the 10-year-old operation, says that each country in Europe handles card processing differently, and banks are reluctant to break their old habits to convert to a U.S. vendor.

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