First Financial Holdings (SCBT) in Columbia, S.C., is planning to change its name for the second time in as many years.
The $7.9 billion-asset company said in a press release Sunday that it will rebrand as South State Corp. over the summer. It also plans to rebrand its five banks as South State Bank.
SCBT Financial changed its name to First Financial last July after it bought First Financial Holdings for $447 million.
The company's banks currently operate as First Federal, North Carolina Bank and Trust, Community Bank & Trust, Savannah Bank and South Carolina Bank and Trust. When the rebranding is complete, customers will be able to bank at any one of 138 South State branches in South Carolina, North Carolina and Georgia.
"Our new name reflects the strength and stability we've had for years and clearly positions us to continue building the best regional bank in the Southeast," Chief Executive Robert Hill Jr. said in the release. "We have combined a number of great banks into one strong, relationship driven regional bank. While our name is changing, our approach to relationship banking and exceptional service levels will remain the same."