The newly appointed chief of First Union Corp.'s brokerage wants nothing short of national recognition for his operation.

Daniel J. Ludeman said he sees First Union Securities Brokerage Corp. surpassing well-known names such as Prudential Securities and Citigroup Inc.'s Salomon Smith Barney unit to become the third-largest brokerage in the nation, based on number of brokers, in three to five years.

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