Undaunted by the prospect of a bust in the home loan market, First Union Mortgage Corp. is planning a dramatic expansion of its telephone marketing staff.

The Charlotte, N.C., unit of First Union Corp. plans to more than double its phone-generated lending next year, to $3.8 billion, said James Abbott, president of the unit, in an interview. He said he planned to hire 250 more telemarketing staffers within two months.

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