First Union Corp. on Friday completed its $1.1 billion deal for Everen Capital Corp. and immediately moved to stamp its own brand name on the Chicago broker-dealer and its other securities businesses.

The new entity, First Union Securities Inc., absorbs two section 20 subsidiaries: Everen and Wheat First Union, the Richmond, Va.-based broker-dealer that the Charlotte, N.C., banking company acquired in February 1998. In addition, the company's broker-deal unit, First Union Brokerage Services, will report up to First Union Securities.

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