Enough about Hollywood. Lee H. Stein is no longer interested in recalling his days in the 1980s as business manager to celebrities like Rod Stewart and Matthew Broderick, or his later career as a marketer of television infomercials. Today he is steeped in the mores of the Internet.

As chairman and chief executive officer of First Virtual Holdings Inc., Mr. Stein, 43, is surrounded by scientists instead of stars. The scientists have devised Internet Payments System, which works through electronic mail and what the company calls a VirtualPIN. Mr. Stein is their front man.

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