Recognizing the cash crunch many small businesses are facing, a Colorado banking company has come up with a plan to help them increase their visibility — and, it's hoped, their sales — without increasing their marketing budgets.

FirstBank Holding Co., a multibank holding company with 120 branches in Colorado, kicked off the program this month, offering its business clients free Web site hosting, free advertising space and a free listing in its business directory. The Lakewood company aims to set itself apart from its competitors and, in turn, grab the attention of business owners who might be banking elsewhere. "We want to attract more small businesses, but part of that is how you demonstrate how you support your current small-business customers," said Dave Baker, the chief operating officer at the $9.7 billion-asset FirstBank.

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