Buying customers is a time-honored way to do business, the idea being that the cost is low, and the return is high. But returns that are more than marketing claims are less common.

San Francisco-based Capital Management Sciences Inc., though, allows its Bond-Vu software to be given to broker-dealer customers as a sales tool, and reports from the field suggest it really works. Bond-Vu provides users with a functional menu of bond analysis tools, as well as real-time bond information. Among the data included: price/yield calculations; a variety of fixed-income benchmarks, including U.S. Treasury and U.S. market composites; ten-day and deep history pricings; and Monte Carlo simulations.

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