Flagstar Bancorp Inc. of Troy, Mich., is using software from Harland Financial Solutions Inc. to improve retention of new customers.
Harland, a unit of John H. Harland Co. of Atlanta, announced last week that Flagstar had implemented HarlandPassport, which times customer contacts and product pitches throughout the first year of the customer's banking relationship. The software can determine when to send welcome letters, surveys, and marketing communications. It kicks in when Harland detects the customer has ordered an initial set of checks. (Flagstar uses Harland checks.)
"HarlandPassport allows us to quickly communicate important messages to new customers and begin building solid relationships with them," Alessandro P. DiNello, Flagstar's executive vice president of retail banking, said in a Harland press release.
Harland is selling itself to M&F Worldwide Corp., the New York parent of Clarke American Corp., the No. 3 U.S. check printer; Harland is No. 2.
