Fleet Financial Group has embarked on the first full-blown advertising campaign touting its $6.3 billion Galaxy Funds.

The campaign, set to reach a mass audience through both print and television, is part of an effort to raise Fleet's investment services profile, said Gunnar S. Overstrom Jr., a vice chairman.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.