It’s not unusual for people to sign up for debit or credit cards featuring the logo of their favorite football team or college. But for people walking into Franklin Bank and Trust in Franklin, KY, it was a welcome surprise to see a picture of the Wildcat, the local high school mascot, or a series of other local landmarks on their debit cards. But by deploying CardWizard, customers can receive a personalized card within minutes, including digital photos of local sites taken by employees of the bank.
“A member of the local school board was here to get a card a little while ago, and when he saw the logo, the superintendent of schools was here within 30 minutes,” says Theresa Gann, ebanking officer for Franklin Bank, who took some of the photos herself. “The best part is being able to get an active card into the hands of the customer within minutes. Before it took 10 to 12 days.”
The software allows new customers who open a checking account, as well as existing customers who need a replacement debit card, to simply walk into the branch and receive an unembossed personalized card in a matter of minutes. The Visa debit cards are printed and presented to the customer at the time of their visit and can be immediately used when they leave the branch. Once the bankground image is selected, DCS’ CardWizard software transfers all personalization data to a PCP 20/20 printer where the personalize card is printed in high definition color onto both sides of white blank card stock. Also included is an advanced thermal printing of the three-digit CVV2 code on the back of the cad, replacing the older rear indent method.
The cards also have a highly protective film overlay that provides greater permanence and durability, fully protecting the CVV2 code and all other printed data including background images, logos, PAN, cardholder name, expiry date, etc
“We can do a high level of personalization. The card starts with a blank white piece of plastic with association branding like Visa or MasterCard on the front. The rest of the card is open for digital printing,” says Ron Zanotti, svp of DCD in Englewood, Co.