Irvine, Calif.-based consortium, marks the first foray by foreign players into the U.S. third-party marketing business.

Though based in California, IBIS Group is mostly owned by two units of the French banking company Paribas and a French reinsurance company.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.