Van Kampen American Capital is touting a new marketing system that it says will help investment advisers increase their business by better understanding their clients' personalities.

The system, dubbed "Nine Lives of the Affluent," is built around the idea that clients with at least $250,000 to invest come in nine personality types. They include "family stewards," the largest group, "investment phobics," "moguls," and "gamblers."

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.