Acting on a mandate from General Electric Co. chairman Jack Welch, GE Capital Mortgage Insurance Corp. has focused intensely in the last year on developing Web-based sales and service processes for its customers.

Mr. Welch's theory goes that as an old-economy company well established in all its business lines, General Electric is poised to compete more effectively on the Internet than dot-com start-ups that have Web sites but no infrastructure in those industries.

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