Great Western Financial Corp., Chatsworth, Calif., is trying to make a name for itself in the credit card industry by launching a card with rates lower than those offered by the top 10 issuers.

Issued by the company's principal subsidiary, Great Western Bank, Frontier Visa carries an 8.75% rate for six months for purchases and cash advances. After six months, the rate for purchases jumps to prime plus 3.75%, which now is 12.5%.

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