DALLAS — Green Dot Corp., one of the oldest and biggest players in the prepaid card market, is about to change its fee structure drastically, and by doing so, it could accelerate the maturation of the young prepaid industry.

The overhaul, following Wal-Mart Stores Inc.'s price cuts four months ago, will give Green Dot cardholders an incentive to reload and reuse their cards after the initial amount has been spent.

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