Some prepaid industry executives speculated this week at the Prepaid Card Expo in Las Vegas that an established company soon would be in a position to announce an initial public offering. That happened sooner than expected, as Green Dot Corp. today announced plans to generate up to $150 million by selling company stock through an IPO.

The move could put the Monrovia, Calif.-based prepaid card company in a good position for future acquisitions, says Gil Luria, an analyst with Wedbush Securities in Los Angeles. "A lot of times when a market leader in an emerging category goes public, it's to see if they can use the capital they raise in the IPO to grow even faster," he says.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.