unveil a new name: the Association for Financial Professionals.

The change, announced to the boom of a cannon and a display of confetti and pyrotechnics before a crowd of 5,000 last week in Los Angeles, reflects the growing responsibilities facing the group's 13,000 members, said Robert J. Simmons, chairman of the AFP's board. The consensus among conferees was that the group is casting for a wider audience in corporate finance.

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