Hartford Financial Services Group Inc. announced Wednesday that it has promoted Wade Seward to chief marketing officer of its individual life insurance business.

In his new role, Mr. Seward will oversee product launches, advanced marketing, marketing communications, field technology, competitive analysis, and Middle America distribution for mortgage insurance. He also will coordinate advertising and public relations for the entire company.

Mr. Seward has worked at Hartford since 1993. Most recently he was the director of business practices for individual life insurance.

Hartford reported $284 million of life insurance sales for last year, including $115 million of variable universal life insurance sales, making it the second-largest seller of such insurance in the United States.

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