Online transactions and spending volume in the U.S. rose again during the holiday shopping season compared with a year earlier and the average transaction amount fell for the second consecutive year, according to Chase Paymentech Solutions LLC.
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Online transactions rose 30% and sales volume rose 17.3% during the nine-week period that began Nov. 5 compared with a year earlier, according to Chase Paymentech's Cyber Holiday Pulse index. The Dallas processor gathers transaction data from 50 of Internet Retailer magazine's top 250 online merchants.
The average ticket size during the holiday period fell 9.8% from a year earlier, after a 10% drop from 2007 to 2008, according to Chase Paymentech; it would not speculate about causes.
