Dennis DiFlorio, evp and chief retail officer of Cherry Hill, NJ-based Commerce Bancorp, Inc., is no true believer in banking's electronic channel. "We don't look at electronic delivery as alternative delivery," he says. "It merely adds to your ability to add convenient banking services."

DiFlorio says that he can't believe how eager big banks are to bring customers into their electronic channelsoand keep them there. His idea is exactly the opposite. "It's like the Gap creating a disincentive to visit their store," he says. "We are a growth retailer; everybody else is closing branches, but we plan to open 15 branches a year."

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