Developing the technology for home banking services may have been the easy part The challenge lies now in convincing consumers to use it.

With technology now largely a non-issue in the slow evolution of home banking, it's time for the marketing department to take over. "The biggest hurdle in marketing these services is making it clear what they are and how to use them," says Cynthia Montgomery, marketing vice president in the customer access group at NationsBank Corp.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.