The business of lending to consumers who don't qualify for bank loans continues to grow-and the next step may be a one-stop subprime loan supermarket, experts say.

Lenders and industry observers at the AIC Subprime '97 conference here were adamant about the concept's merits-and many of the more than 100 credit card, auto, and mortgage lenders attending were looking into their lending cousins' backyards.

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