PNC Financial Services Group’s e-commerce strategy began to crystallize early last year when the company put high-ranking executives in a room and forced them to imagine just how new technology could destroy each of their lines of business.

They left with a plan: Appoint an executive in each business line to work closely with, a centralized e-commerce group created about a year earlier.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.