HP and The SAS Institute are teaming on an integrated customer intelligence center that will help banks and other firms create targeted marketing programs involving deep-dive customer analytics.

The HP SAS customer intelligence center, which will be based in Cary, NC, will combine the SAS Customer Intelligence suite with HP’s Neoview enterprise data warehouse. Using this solution, companies can conduct targeted customer-centric marketing and sales campaigns with a total view of the customers’ current interactions with the company, according to a release. The first offering from the center is a marketing tool for event-driven marketing program for credit card companies.

“New real-time analytics platforms, like HP Neoview, promise to make it easier and more cost-effective to derive profitable insights out of massive volumes of data. Consequently, it is terrific to see SAS, the top analytics vendor, partnering with HP because their joint customers will benefit enormously,” said Wayne Eckerson, director of TDWI Research at The Data Warehousing Institute, in a statement.

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