A recession and a new president did not dissuade SunTrust Banks Inc. from announcing in mid-December that it was getting into the health savings account business.

Executives at the Atlanta company say they are hopeful that the Obama administration will include HSAs — and the high-deductible insurance plans that must be paired with them — in expected health care reforms. In addition, the executives argue that the recession will make a consumer-directed approach to health care more appealing to businesses.

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