Huntington Bancshares (HBAN) has enjoyed undeniable success in attracting new customers, but a big question for investors is when that growth in new households will translate into meaningful revenue growth.

The Columbus, Ohio, company has added more than 130,000 new checking account customers over the past year, largely by promoting a simplified checking account that, among other things, gives customers 24 hours to cover overdrafts before they are hit with a penalty.

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