With the National Football League's 2012 season kicking off this week, Huntington Bank is making a play to win over fans of the Detroit Lions.

On Wednesday, the Columbus, Ohio, bank announced a $2.4 million, five-year agreement with the Lions that gives the bank exclusive naming rights of the club and suite levels at the team's Ford Field. Signage at entrances and exits of the those level will be installed in time for Lions' season opener Sunday against the St. Louis Rams.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.