Hypercom Corp. has begun shipping its new-generation point of sale system, which offers faster transaction times and lets merchants advertise products while customers wait for authorization.

The ICE 5000 line of terminals and the accompanying Ascendent software hit the market two weeks ago. Hypercom says it hopes they will serve as fresh ammunition in the market-share battle against its larger competitor, Verifone, a subsidiary of Hewlett-Packard Co.

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