Hypercom Corp. has revamped its sales team overseeing multilane point of sale products and Latin America.

The Scottsdale, Ariz., company promoted Heidi Goff, formerly president and managing director for the Americas, to the newly created position of senior vice president of global strategic accounts. Goff's team will handle "the increasing number of our large customers who are expanding globally," Will Rossiter, Hypercom's vice president of global marketing, said in an interview.

A crucial goal for Hypercom is marketing its multilane terminal products to the top 100 retailers and other large merchants, as well as midtier retailers who buy Hypercom products through integrated point of sale system resellers, Rossiter said.

Hypercom also said Clint Jones, its chief operating officer for the Americas, would take on the new position of president and managing director for Latin America until a permanent executive is found.

Hypercom also named David S. Cronin president and managing director for North America, where the terminal company is trying to develop new marketing categories, Rossiter said.

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