Those in the market for a new system to secure their Web operations face a dilemma-how to authenticate without intruding upon the customer's privacy. Kenneth Bob, chief executive officer of Uniondale, NY-based Safewww Inc., thinks it's a no-brainer. The company's IDshield links a person's idenity with his PC. "Our mathematical solution inventories your hardware and matches you with it."

The company boasts that it is all but impossible to hack into a system protected by IDshield. Not only does the product rely on user name and password, but it also identifies a person based on certain parameters related to his personal computer, explains Bob.

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