At a convention I attended recently, one speaker said that 85% of the chief executives his trade association had surveyed could not tell what their institution's mission was.

Some bank executives simply say their mission is to serve the shareholders and get the highest profit and best possible stock price. This is a clear-cut goal, and for many people it works.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.