The National Association of Real Estate Investment Trusts has begun an advertising campaign to promote investments in REITs.
The $2 million broadcast and print campaign began on CNBC. A companion print ad will first appear in The Wall Street Journal on April 29 and later in Roll Call and National Journal, two Washington publications read by federal policymakers.
The TV spot, "Changing the Face," features a father and son playfully walking past a variety of commercial real estate properties as the announcer says, "The way Josh Connor acts, you'd think he owns the place. And in a way ... he does. Josh's dad has begun securing their future by investing in real estate investment trusts."
"The campaign grew out of the publicly traded real estate industry's growth in the 1990s," said NAREIT president and CEO Steven A. Wechsler. "REITs have made it possible for anyone and everyone to invest in income- producing commercial real estate. The advertising underscores that accessibility."