NEW YORK - Axa Financial Inc., the U.S. unit of Axa Group, the world's largest insurer, has set up a joint venture with the Grant Thornton LLP accounting and consulting firm.

Grant Thornton Advisors will provide a range of financial planning products and services to owners and senior managers of middle-market entrepreneurial companies. Axa and Grant Thornton each own 50% of the venture, Axa through its Axa Advisors LLC.

David H. Abramson, a Grant Thornton partner, will be chief executive officer and chairman of Grant Thornton Advisors. Its services will include personal financial planning, estate planning, retirement planning and business succession planning. Products will include life insurance and annuities from Equitable Life and mutual funds and other investment products from Axa Advisors.

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