FALLS CHURCH, Va. - Capital One Financial Corp. has agreed to issue a cobranded credit card with iWon.com, an Internet portal that offers access to a variety of news sites and merchants, as well as sweepstakes incentives to search the Web, check e-mail, or shop.
The program, scheduled to begin this summer, is to give cardholders 50 free entries per transaction - up to 500 per month - into iWon.com's monthly $1 million, and annual $10 million sweepstakes.
"We're taking rewards-based marketing one step further," said Nigel Morris, president and chief operating officer at Capital One.
IWon.com, which was started in September, also gives away a daily prize of $10,000 and 30 weekly prizes of $1,000.
