FALLS CHURCH, Va. Capital One Financial Corp. has agreed to pay $81.5 million $65 million in cash and the rest in common stock to acquire Amerifee Corp., a Southborough, Mass., company that makes personal loans to consumers so they can pay for plastic surgery and other elective dental, orthodontic, and medical procedures.
Amerifee, a private company with more than 160 employees, would retain its management and would operate as a wholly owned subsidiary of Capital One.
Though Capital Ones main business is credit card loans, Richard D. Fairbank, its chairman and chief executive officer, said the deal was a natural fit with Capital One, and it represents another important step in Capital Ones strategy of acquiring market leaders in fast-growing segments that complement our core business.
