NEW ORLEANS - Checking accounts are the most important tool in cross- selling to existing customers, according to an informal survey, though bankers say the products increasingly face pricing pressure.

Nineteen bankers attending the Consumer Bankers Association Small Business Conference this month responded to the unscientific survey conducted there by American Banker.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.