Cybercash Inc. has launched a one-click shopping service for the Internet.
Available on the company's Instabuy.com Web site, the virtual wallet lets consumers buy from more than 85 merchants, including Barnes & Noble, Eddie Bauer, Egghead.com, and 1-800 Flowers.
"Instabuy.com represents a launch point, a Web site where consumers can get their Instabuy wallets and start buying on-line with ease," said Denis Yaro, executive vice president of Cybercash. "As more merchants make the Instabuy service available to their on-line customers, shoppers will also be able to sign up when they make a purchase at any of those sites."
Once wallet information is entered and stored, the Instabuy window pops up any time the consumer shops at any Instabuy-enabled merchant. The consumer only has to enter a password to complete the purchase.