Fleet Financial Group president Robert J. Higgins said Wednesday that his bank is targeting 250,000 low-income residents for home- equity loans.

Fleet plans to send direct mail solicitations to the homeowners nearly next year, Mr. Higgins said at a symposium on community development that the bank is sponsoring here. The program is one of the largest marketing campaigns ever to focus exclusively on low-income consumers.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.