In Brief: Hartford Campaign Targets Boomers

Published March 16, 2006, 2:00 a.m. EST

Updated March 15, 2006, 5:15 p.m. EST

1 Min Read

Hartford Financial Services Group Inc. on Wednesday kicked off "Prepare to Live."

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The marketing campaign is aimed at baby boomers and will be accompanied by rollouts of new retirement products.

Commercials will begin airing today during telecasts of the National Collegiate Athletic Association Division I men's basketball tournament.

The Hartford, which has a partnership with the NCAA, will run commercials throughout the year during telecasts of college football and professional golf events and place ads in publications including Time, Newsweek, and The New Yorker.

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