CHARLOTTE, N.C. — Bank of America Corp. has hired Inc., an Internet technology provider to the real estate industry, to help it maintain a comprehensive homeowner Web site for the next five years.

The banking company described the site, started Tuesday and located at, as an online “marketplace” that offers people an array of homebuying, financing, maintenance, and improvement services.

A spokesman for Bank of America said it paid $10.5 million to, which also helped the company set up the Web site.

The site gives people the ability to customize all of their home information and manage their needs online, from prequalifying and instant loan decisions to moving and home renovations, Bank of America said.

“We’re excited about providing our customers with an innovative, end-to-end homeownership service,” Kevin Shannon, president of Bank of America’s consumer real estate unit, said in a press statement. “It will allow them to simplify and streamline buying, selling, and maintaining a home.”

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