SANTA CLARA, Calif. - The Verifone division of Hewlett-Packard Co. is offering large retailers a do-it-yourself alternative to buying gift-card programs from service providers.

It has signed up a first customer for the updated version of its Gift Card hardware and software package. TJX Companies Inc., operator of the discount retail chains T.J. Maxx and Marshalls, plans to use the software to offer a gift card that it will manage in-house.

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